Kacey Weiniger

Product Marketing Growth

Hi, I'm Kacey.

I’m a web developer, marketing strategist, and growth strategist.

Many of my prior experiences have been in emerging technology, as I’m most passionate at building products for good.

Speaking

Speaking engagements, from meetup meetings to conferences and events.

Experience

I've worked at a variety of fast-paced startups, giving me exposure to all aspects of the business from product strategy to marketing.

August 2020 - Present

Quokka Growth

Founder

At Quokka, we specialize in helping small businesses and startups succeed through website development, product strategy, and growth marketing.

We use agile methodologies to skip the waste, and effectively build what will create the most impact for your business.

November 2020 - Present

KairosXR

Product Marketing Manager

Generating growth strategies for KairosXR, including email marketing, automation, and a go-to-market strategy.

At KairosXR, we strategize and build virtual reality for training and education.

April 2019 - September 2020

Presence, Inc.

Product Marketing Manager

Managed the marketing campaign for our pilot workshop in January 2020, leading to 5x applicants than expected.

Conducted market research interviews and organized two rounds of user testing, located in four different cities to achieve key insights for our product team.

Developed VR environments and mobile content with Unity and C# programming.

October 2018 - April 2019​

Across Realities​

Head of Marketing and Strategy

Strategized brand messaging and product launch plan for flagship AR art app, Spatiate, available on Magic Leap, iOS, and Android.

Designed and built the product website, created email campaigns, and organized social plan to drive hype and excitement over the experience.

May 2018 - August 2018

Magic Leap

Digital Marketing Intern

Managed photoshoots, asset creation, email strategy, and website development for the Magic Leap One launch.

Coordinated team stand-ups to track progress and increase digital marketing team productivity.

October 2018 - April 2019

Upload, Inc.

Marketing Content Coordinator

Managed marketing design team to build content based on value props and target audience data.

Launched marketing campaigns resulting in 2.6x in education revenue in 1.5 months.

Leveraged CRM to rapidly build data-driven campaigns and generate leads.

Projects

From side projects to student organizations, I've gained experience in management, product development, and user experience design.

May 2018 - May 2019

Mixed Reality Club at USC (XRSC)

President

Managed an executive board of 12 students to produce events, provide workshops, industry opportunities, and build a community for our 1500 members.

Launched the first Incubator program, allowing 32 students to form teams to receive mentorship, inspiration, and education throughout the school year to bring their projects across the finish line.

October 2018 - April 2019

ARnold

Associate producer

This is the story of a virtual dog, Arnold, as he interacts with your real environment in augmented reality. ARnold was developed for the Microsoft Hololens, and has now been reformatted and ported to ARKit.

As a producer, I oversaw the user experience, storytelling narrative, and marketing. In addition, I spearheaded a marketing promo video that reached 7.8K organically.

ARnold won first place at the VRSC Student Festival at USC in the Augmented Reality Division.

May 2018 - May 2019

JoVRnalism

XR Producer

Within the VR Journalism group (JoVRnalim), I produced the story about toxic dust at the Salton Sea in collaboration with the Desert Sun publication (USA Today).

After conceptualizing the narrative, we conducted interviews, filmed 360 videos, and edited them into final stories.

We won the international journalism award at the Online News Association Conference and Awards Banquet in 2017.

October 2018 - April 2019

Soundstage

Executive producer

Showrunner and Executive Producer of the music show, Soundstage, broadcasted live weekly.

Other than the “big picture” work of a showrunner, I delegated the production team, booked talent, and continued to push the boundaries of the show with Facebook Live, Instagram Stories, 360 video, and other forms of distribution.

During the Fall 2017 Trojan Vision banquet, we won the award for Best Weekly Show.

Writing

A few highlights from the blog, containing a wide spectrum of topics. From tips in marketing and growth to deep philosophical debates on emerging technology.

Contact Me

Let's Chat!

My inbox is open — feel free to reach out. I’m happy to answer any questions or simply connect. Once you submit the contact form, I’ll get back to you over email. Talk soon.

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