Throughout the years of studying and working in immersive technology, the use cases have expanded. As the world fights for justice and equality, we must consider the potential impact of augmented reality in activism and social change.
Certain aspects of immersive tech have become more accessible in recent years. Think about Snapchat and Instagram filters, which overlay digital graphics onto your face, alter the appearance of the image, or overlay onto the real world. The general notion is that AR overlays or distorts reality, augmenting it.
Although the most immersive VR and AR experiences require expensive (or sold out) equipment, AR is becoming more readily available on the devices we already own (like our phones). This is why I will focus on these experiences, the ones you can try now and share on the largest social platforms.
So, how are people already utilizing AR to push the BLM movement? After attempting this search on Google with no luck, I asked the XR community on Twitter.
To my excitement, I saw a handful of inspiring responses. Since I couldn’t find these in my initial search, I decided to consolidate and celebrate these efforts in my post here. Here is a collection of the AR experiences in support of BLM.
Digital signage and tagging:
Black Rose Crown Filter:
Memorials in honor of George Floyd:
Interactive AR Experiences:
AR for Protestor Safety:
Are you feeling inspired?
I hope this inspires you to consider how AR can be utilized to push the Black Lives Matter movement forward. There is so much room for growth and innovation, I can’t wait to see what you create.
If you have any questions or know additional AR experiences that should be added to this list, you can email me at email@example.com.